Historic Return to Normandy Campaign Named a 2015 PRSA Silver Anvil Finalist
ROCHESTER, N.Y., March 26, 2015 — An outreach campaign that brought global attention to the historic return of a C-47 aircraft to the skies over Normandy has been named a finalist in the prestigious 2015 Public Relations Society of America Silver Anvil Awards. This competition is widely considered the PR industry's highest honor.
Developed and conducted by McDougall Communications in conjunction with The National Warplane Museum, the effort helped secure funding to allow the plane -- nicknamed Whiskey 7 -- and its crew to represent the United States during 70th Anniversary commemorations in France. Over the course of just four months, the team's work resulted in widespread feature coverage from some of the world's most respected media outlets, including The New York Times, NBC Nightly News, CBS Evening News, Fox News Channel, BBC, Al Jazeera, Le Figaro, Stars and Stripes and the Associated Press.
READ THE CASE STUDY HERE
For more than 60 years, Silver Anvils have been awarded to the world's most comprehensive, creative and effective public relations programs. Candidates are evaluated by senior professionals drawn from corporate, non-profit, military and agency communications teams, as well as from academia.
"Working on the Return to Normandy mission alongside volunteers and staff from The National Warplane Museum was a privilege and an honor," said Mike McDougall, APR, president of the firm. "It was a large-scale effort with the smallest of teams, with incredible contributions from Elaina Mancuso, our senior intern, and the Museum's Dawn Schaible. They were passionate, fearless and committed to seeing the mission succeed."
Of more than 800 entries in this year's Silver Anvil Awards competition, only 136 were named finalists. The Silver Anvil Awards ceremony will be held on June 4 at the Equitable Tower in Manhattan. Silver Anvil winners and Award of Excellence recipients will be announced at that time, along with the “Best Of” Silver Anvil. Members of the McDougall team have previously received 10 Silver Anvils and Awards of Excellence.
McDougall Communications performed all services on a pro bono basis in support of the mission.