National Warplane Museum Awarded Public Relations Industry's Highest Honor
ROCHESTER, N.Y., June 8, 2015--Nearly 71 years to the day after it dropped paratroopers into the pre-dawn skies over Normandy, a historic C-47 plane is once again in the national spotlight. An outreach campaign that brought widespread attention to the return of the National Warplane Museum’s “Whiskey 7” aircraft to France for last year’s remembrance ceremonies has been named a 2015 Public Relations Society of America Silver Anvil Award recipient. This worldwide competition is widely considered the global public relations industry's highest honor.
Of more than 800 submissions and 136 finalists, only 60 Silver Anvils were awarded. Other honorees included MasterCard, Toyota, Hilton Worldwide, The Christopher & Dana Reeve Foundation, Anheuser-Busch and the P&G Always #LikeAGirl campaign.
Developed and conducted by McDougall Communications in conjunction with the National Warplane Museum, the effort helped secure nearly $200,000 in funding to allow the plane and its crew to represent the United States during 70th Anniversary commemorations in France. Over the course of just four months, the team's work resulted in feature coverage from some of the world's most respected media outlets, including The New York Times, NBC Nightly News, CBS Evening News, Fox News Channel, BBC, Al Jazeera, Le Figaro, Stars and Stripes and the Associated Press.
READ THE RETURN TO NORMANDY CASE STUDY HERE
“Receiving the Silver Anvil is an incredible honor, made even more special because of the continued attention it brings to WWII veterans who risked everything in pursuit of freedom,” said Mike McDougall, APR, president of McDougall Communications. “The Return to Normandy campaign highlights that unconventional thinking, focused planning and the fearless pursuit of evocative stories can overcome even the greatest obstacles.”
Whiskey 7 and its crew will join dozens of other historic aircraft at the National Warplane Museum Airshow (nwmairshow.com) from July 10 – 12 in Geneseo, N.Y.
For more than 60 years, Silver Anvils have been awarded to the world's most comprehensive, creative and effective public relations programs. Candidates are evaluated by senior professionals drawn from corporate, non-profit, military and agency communications teams, as well as from academia. Members of the McDougall team have previously received 10 Silver Anvils and Awards of Excellence.
McDougall Communications performed all services on a pro bono basis.