Financial Services Expertise
When it comes to effective communications, there is no substitute for experience. Our McDougall Communications team is the most senior in Upstate New York with a breadth of experience that spans key industries, including financial services.
McDougall Communications has built its financial services practice on taking a broader view of the sector, its challenges and opportunities. This incorporates enhancing more traditional outreach aspects while helping clients set aside outmoded approaches in favor of new strategies and tools that deliver better outcomes.
The firm’s work encompasses nearly the entire spectrum of financial services: banking and credit unions, accounting, financial consulting, insurance and more. Likewise, it crosses multiple communications disciplines, including strategic planning, media relations, crisis and issues management, content development, social media engagement, and brand development.
Who helped reposition an upstart accounting firm for explosive growth? Led multiple financial institutions through crises that threatened their core reputations? Spread the word about expansion into new markets? Counseled an in-house team to rethink its refreshed brand roll-out in light of the global pandemic? The McDougall team. Our clients have included Five Star Bank, Reliant Community Credit Union, Summit Federal Credit Union, Tompkins Bank of Castile, and RDG+Partners, among several others.
These collaborations have generated widespread respect, national and global awards, and invitations to speak and share best practices across the United States. Yet what’s more rewarding have been the results of our partnerships with clients, including generating new business prospects, building brand awareness and in turn, attracting new customers, leveraging compelling content across paid, earned, shared and owned platforms and expanding reach and engagement among current and potential stakeholders.
Like our financial services clients, we want to build long-terms relationships, not short-term transactions. To learn more about how we might be able to combine the insights and creativity of our respective organizations, contact us at +1-585.441.0202 or firstname.lastname@example.org.