Journalists, freelancers and bloggers’ inboxes are constantly inundated with media pitches. If you want to grab their attention and get your pitch noticed, consider the following tips:
Play to the Right Audience
Before you can start shooting off emails to that same old list of contacts, be fully aware of who exactly you are pitching. Sounds obvious enough, right? Do a little bit of homework before pitching to the media to get a better idea of who these people are and topics they tend to cover. If it’s not topical or relevant to the recipient, they won’t bother reading.
Don't Copy and Paste Your Pitch
I once was told to write exactly how you would talk. It sounds more natural, conversational and quite frankly, it’s more enjoyable to read. This rule is no different for story pitches. Writers can smell a copy-and-paste pitch from a mile away. You must use your unique voice when drafting a pitch to avoid sounding generic or automated.
Highlight the Value You Are Providing
If your pitch still leaves the recipient with additional questions, chances are you won’t get a response. Before you get started, ask yourself questions like, why would people find this story interesting? Or, how can this story help me reach my target audience? Then, point out the value in your pitch. If you see value in what you’re writing, it shouldn’t be hard for someone else to see it, too.
Get to the Point!
Ever heard the tired cliché, ‘less is more’? Well, it’s true! Make your pitch clear and concise. Be upfront and honest in what you’re asking for right off the bat rather than dancing around the topic for too long. Think about all of the pitches sitting in the inboxes of journalists all over the country—and the world—right now. If you want to stand a chance at being heard over all of the background noise, get to the point!
Here's one way to look at it—if you wouldn’t respond, then writers probably won’t either. So if you want to get ahead of the game the next time you have to pitch to the media, consider these four helpful tips.
By Maggie Munley
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