When taking the right approach, Facebook Live has the potential to go viral, extending reach and engagement around the globe. Here are some “do’s” and “don’ts” to using Facebook Live.
In the end, persistence is paramount for Facebook Live. Don’t be deterred if you have low viewership on your first few efforts. While many broadcasts may not go viral, there’s always one that will soar That one may reach viewers around the world, and when it does, you’ve mastered Facebook Live.
By Charla Kucko
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