Ask any CPA or CFA and they'll tell you, pursuing advanced designation in one's field is a real challenge. It requires discipline, dedication and hard work, along with time, money and effort. For communicators, professional designation is Accreditation in Public Relations (APR) from the Public Relations Society of America (PRSA).
Why earn an APR after 30 years in communications? Here are five reasons why I’ve decided to go for it.
--by Charla Kucko
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