Sixty seconds may not seem like much in real time, but as demonstrated in this nifty little infographic (courtesy of @LoriLewis and @OfficiallyChadd), one minute is an infinity of its own when it comes to the depths of the world wide web.
You might have already had an idea of what the numbers were like, but what does this mean for us, as PR professionals, or in how we communicate as a whole?
According to the data analytics and management company, DOMO, approximately 90% of all of today’s data was created in the past two years alone. Since you’re reading this blog post, chances are you’re already aware of how prevalent technology has become in our everyday lives. With the almost dizzying number of online platforms available to us, from the evergreen Facebook to the newer Venmo, it can be daunting trying to figure out where your audience spends their time. And while the rise of social media and other digital spaces means that communications professionals have more options now than ever before, remembering that each platform comes with its own set of ‘rules’ is crucial when it comes to optimizing your message.
That being said, don’t let the numbers overwhelm you. While there is always more to learn, here’s a quick rundown (and some quick tips!), to improve your social media game from here on out:
Facebook isn’t going anywhere anytime soon.
While the number in the infographic may seem smaller compared to the others, it only refers to the number of logins that are occurring each minute—not the number of people actively using, scrolling, liking, and posting on Facebook. Given that information, it’s safe to say Facebook still dominates as the leading social media platform out there.
There are almost ten times as many tweets as there are Instagram posts.
But when you look at the functionality of both of these platforms, this makes sense. A tweet is limited to 140 characters, and can be fired off at any time, whereas an Instagram post consists of an image to be edited, and is usually accompanied by a caption (well-thought out or not). That being said, Twitter is best used to keep up with, and respond to, real-time events and best lends itself to reactionary content.
Instagram-based ads are the most effective when it comes to engagement.
Instagram leads both Facebook and Twitter when it comes to audiences engaging with ads, most likely due to its visual nature that lends itself particularly handy to those in e-commerce. If you’re looking to sell products, especially those that are aesthetically pleasing, Instagram should be your go-to, with engagement levels over 50% higher than Facebook, and 2,000% higher than Twitter. (And, if you’re looking for a marketing team that makes great use of Instagram’s capabilities, head to Wonder Women’s page).
Snapchat is now becoming more popular—despite what you may have read.
While you may have seen quips about Snapchat not living up to its predicted earnings floating around the internet, this unique platform isn’t going anywhere anytime soon. According to the latest stats, Snapchat ads receive anywhere from 500,000 to 1 million views a day, and millennials—a group most marketers covet—account for 7 out of 10 of its daily users.
By Vanessa Pearce