A large meeting room at the recent Public Relations Society of America International Conference in Austin, Texas was recently filled to near capacity, as communications professionals were drawn to an unusual topic.
In a time when crisis seems to be the order of the day in many organizations, with time and energy being placed against containing and controlling any number of wayward issues, I was standing before them to offer a counterpoint: crisis can be good.
Let me frame this, however. Unlike the plot of the not-so-classic Our Brand is Crisis dramedy staring Sandra Bullock and Billy Bob Thornton, I wasn’t advocating initiating a crisis for gain. Yet when problems are at the doorstep, we’re often too eager to chase them away without looking to how we can benefit in parallel. How? First, you need to understand what to look for. Second, you need the infrastructure and mindset in place to turn the concept into reality.
In advance of the discussion, PRSA Strategies & Tactics asked Aimee Lewis and me to author a piece on this way of thinking for its all-crisis issue. While it’s no substitute for having been in the room in Texas, the feature should prompt you to question if your latest challenge – or next one (because there will be a next one) – could create deeper employee belonging, correct process deficiencies or set up your company for a comeback.
Take a read, and let me know what you think.
By Mike McDougall