In the race for social media engagement, compelling video and still images are quickly leaving other communication vehicles in the dust.
Don’t just take our word for it. According to Cisco Visual Networking Index, global consumer Internet video traffic will account for 80 percent of all consumer Internet traffic by 2019. Taking the analysis a step further—think about this for a moment—Cisco finds for every second, a million minutes (17,000 hours) of video content will cross global IP networks by 2021.
If that isn’t astounding enough, let’s look solely at Facebook. When you see someone glued to their smartphone, chances are they’re watching a Facebook video. Over 500 million (or half a billion) people are watching Facebook videos every day. And Charlie Chaplin would love this: only 7 percent of Facebook video views are clicked to play sound. More than 93 percent are viewed on auto-play while scrolling through the news feed. Most views last under 10 seconds, so the first three seconds are crucial. But there are steps you can take to optimize viewing: great images peak viewer interest, and captions—another great attention grabber—can be automatically added on Facebook.
The question: How to create short, sharable videos to post on social media quickly and easily to generate maximum awareness and engagement? Here is a list of free, user-friendly video editing apps for your smartphone:
Overall, it’s never been easier to create short, compelling videos that will attract an audience, take your content marketing to the next level, and watch your social media engagement soar.
By Charla Kucko