It was an honor to sit on a panel at the recent “Women Leaders Thrive” event in Rochester to talk about developing a personal and professional brand. The event, sponsored by Monroe County, Imagine Monroe and The Entrepreneurs Network, brought women entrepreneurs and business leaders together to explore how to make their mark in positions and industries typically dominated by men. Here are some thoughts I shared based on three decades of experience in media and PR:
As PR practitioners, we are in the business of building relationships. That requires ongoing time, effort and cultivation. Those who get this right experience tremendous success for themselves and their clients.
By Charla Stevens Kucko
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