The best time to prepare for a crisis is not while one is happening. When it comes to crisis communication, proactive advance planning is a must.
Here are 10 essential elements of crisis communication planning:
When a crisis occurs, the first instinct may be to remain silent, but failure to communicate only heightens concern and allows misperceptions to flourish. Open and transparent communication is the most effective way to defuse a crisis and build trust. The key is to proactively communicate with your primary audiences not just when a crisis occurs, but always.
By Charla Kucko