In this ever-changing world that is social media, one of the latest buzzwords is “influencer.” While it may look like anyone who has a smartphone, an Instagram account and a blog ticks all of the boxes to become an influencer, there is so much more that goes into this industry.
Consumers trust the judgment of influencers because they are real people producing authentic content. They are a quick, personable source that offers product reviews and opinions. But, the biggest takeaway here is that consumers are looking to these influencers when making purchase decisions.
These thought leaders, bloggers and social media mavens come from all corners of the world, promoting all different sorts of products and services. They hold the ability to leverage their followers to sell thousands of dollars’ worth of products—all through their social feeds.
In a way, influencer marketing is really just a modern-day version of word-of-mouth marketing. Talk about re-inventing the wheel!
In 2018, the phrase “influencer marketing,” rose to 61,000 searches compared to its 21,000 searches in 2017. In the past three years, the term has seen an astounding 1,500% increase in searches. Today, it is predicted that social media advertising will account for 20% of all internet advertising in 2019 (according to Media Marketing)—and this trend is only likely to continue in the future. By 2020, influencer marketing is on pace to become a multi-billion-dollar industry.
Advertising your products and services through influencers allows your brand to promote itself to a niche community that watches, engages and trusts on a daily basis. So, if you’re afraid of coming off as too “salesy,” with an influx of paid digital advertisements, consider the benefits of influencer marketing.
By Maggie Munley