Channel Preparation & Activation
At McDougall Communications, we don’t just represent your brand – we bring it to life. Our channel preparation and activation services are crafted to align with our clients’ regional, national, and global public relations strategies for flawless execution across all marketplaces.
From soft goods to product-based companies, we understand that our clients need the right margin structure to support retail, online, or wholesale distribution models.
Readiness services include:
An expert team, including Jill Wight of jillebeans LLC, works closely with each client to offer insightful counsel, top tier relationship brokering in various channels, trade show preparation, messaging, and logistics to boost brand recognition as a foundation for targeted business building.
What sets us apart from similar services? Our success. Clients have placed products through major distributors and wholesalers, in big box chains, online retail superstores, consumer electronics destinations, and more. Our team has a sharp eye for trend identification, skilled implementation, and deployment that keeps clients – and their products – current, relevant, and accessible.