Charla Kucko joins McDougall as senior counselor with nearly three decades of experience in marketing and communications. Kucko spent 15 years as director of marketing and communications at the Simon Business School, University of Rochester, where she promoted the School, its top-ranked programs, faculty, and research to an international media audience. She wrote and edited extensively for internal and external publications including Simon Business, the School’s alumni magazine, and led strategy and content across social media platforms. During her tenure, the School won prestigious PRSA New York City chapter Big Apple and Silver Anvil awards and PRSA Rochester chapter PRism awards for communications excellence.
Previously, Kucko served as associate director of marketing and communications at Nazareth College of Rochester, where she managed media relations and wrote extensively for the college’s alumni magazine, Connections. Prior to that, she directed enrollment and public relations at her alma mater, Our Lady of Mercy High School. Kucko began her career as a general assignment news reporter and anchor at WOKR TV-13 (now 13 WHAM-TV), the ABC affiliate in Rochester.
Kucko earned a BA degree in Mass Communication from St. Bonaventure University. She lives in Penfield, N.Y., with her husband and two daughters.