Corporate Philanthropy“Corporate giving is undergoing a dramatic shift. Expectations are changing from transactional relationships to partnerships, with the company and recipient collaborating for success,” notes Mark Shamley, president and CEO of the Association of Corporate Contributions Professionals (ACCP). “Philanthropy needs to be integrated with business objectives. As a result, the selection process is also evolving."
McDougall Communications helps its clients better understand the shifting sands of organizational giving, working with them to form high impact, integrated programs that deepen their community and industry ties, boost employee engagement, and elevate brand reputation. Our expertise – grounded in having conceived and executed global, regional and local programs – is one reason that MC’s Mike McDougall was invited to deliver the luncheon keynote at the ACCP Annual Conference, attended by corporate philanthropy executives from the Fortune 500 and beyond. Legendary corporate social responsibility guru Curt Weeden has called our work “extraordinary,” even profiling one of our programs in Smart Giving is Good Business, his recent best-selling work that has been praised by Starbucks, the Points of Light Institute and UCLA’s Anderson School. Whether you need to align a fractured giving policy, develop a more efficient grant screening process, formulate a high profile signature program, or better tell your story to employees, investors and customers, we can help. |