Education Sector Expertise
The Vice President of Marketing at a Midwestern university paused, rested his pen on his notebook, then turned to his peers gathered around the President’s conference table. “This breadth of experience and trend-spotting ability creates perspective that we don’t see from other firms. That differentiation is exactly what we need, and incredibly hard to find.”
Unlike most competitors, McDougall Communications has built its education practice on taking a broader view of the sector, its challenges and opportunities. This incorporates enhancing more traditional outreach aspects while helping clients set aside outmoded approaches in favor of new strategies and tools that deliver better outcomes.
The firm’s work spans nearly the entire spectrum of education: preschool, elementary and secondary schools (public and private), undergraduate and graduate programs, research entities and professional and adult learning. Likewise, it crosses multiple communications disciplines, including strategic planning, coaching, media relations, crisis and issues management, content development, social media engagement, and brand development.
Who helped renew the aging image of a venerated institution? Stepped in at a moment’s notice to lead communications at one of the most embattled public school districts in the United States? Counseled a university’s in-house team to stimulate newfound energy and productivity? Led a well-meaning but ill-prepared organization through a student-focused crisis unscathed? The McDougall team.
Our work has generated widespread respect, national and global awards, and invitations to speak and share best practices across the United States and Canada. Yet what’s more rewarding have been the results of our collaboration with clients, including record enrollments, student retention gains, lucrative research contracts, fortified protocols and process, and invigorated faculty and staff.
To learn more about how we can help your institution, contact us at +1-585.441.0202, firstname.lastname@example.org, or via Twitter at @McDougallPR.