With the world moving at an ever faster pace, the most successful companies are ensuring their employees are not only well informed but truly engaged in the business at hand. Of course, that’s easier said than done.
At McDougall Communications, we know that stimulating enthusiasm, understanding and action among associates takes more than just some snazzy newsletter copy, an occasional town hall-style meeting, or some posters on the wall. It takes a committed, cross-discipline team. An attitude that embraces new thinking. A dose of courage. The willingness to pursue positive outcomes versus simplistic outputs.
However, not all news may be positive. Sharing and gaining support for tough decisions during times of business transformation is never easy, but doing so with empathy, with compassion, and with honesty ultimately builds a healthier organization.
Our expertise in employee communications spans industries and continents, having been called upon for mergers and acquisitions; company-wide celebrations; changes to business models; compensation and benefits alterations; site moves, consolidations and closures; union negotiations; executive turnover; new product and service roll-outs; affinity group projects; and various management-led initiatives.
We’re also attuned to helping organizations implement new methodologies to drive peer-to-peer collaboration, including sourcing and deploying suites of specialized digital tools and driving comprehension and adoption of related policies and best practices.
But we don’t stop at program development and execution. We work hand-in-hand with our clients’ human resources teams to measure the impact of our collective efforts, driving real-time course adjustments and gaining crucial insights.