Eyes on the Prize: Shaping the Future of Visual Communications
2014 Public Relations Society of America International Conference | Washington, D.C.
PD Session 1 | October 12, 2014 | 3 p.m.
See why PR Week cited this session as the #2 takeaway from the PRSA International Conference alongside insights from GMA's Amy Robach and Chuck Todd of Meet the Press.
In the blink of an eye, the world’s preferred communications mix has been transformed not only by the mass migration to digital media, but the subsequent shift to visually dominant platforms. Mike McDougall, APR, and Aimee Lewis of The Harley School help conference attendees understand how to quickly take advantage of this trend, tapping into assets, resources and processes already at their disposal to propel organizations into the visual communications age — without breaking the bank.