Eyes on the Prize: Shaping the Future of Visual Communications
2016 World Public Relations Forum | Toronto, Ontario, Canada
May 31, 2016 | 10:45 a.m.
In the blink of an eye, the world’s preferred communications mix has been transformed not only by the mass migration to digital media, but the subsequent shift to visually dominant platforms. Mike McDougall, APR, Fellow PRSA and Aimee J. Lewis helped World PR Forum attendees understand how to quickly take advantage of this trend, tapping into assets, resources and processes already at their disposal to propel organizations into the visual communications age — without breaking the bank.