Global Comprehension and Reach

The McDougall Communications team has driven communications and marketing programs on six continents (and we’re still gunning for Antarctica!). We realize that while the world is becoming smaller and in many ways more similar, there is still a significant need to truly understand the nuances of the regions, countries and even cities in which you’re conducting business.

Our knowledge extends to cultures and practices in both developed and emerging markets. In the past year alone, we’ve driven the European and North American introductions of a Chinese resins manufacturer, in addition to managing its global IP protection campaign; coordinated employee benefits communication at a Mexican medical device plant; developed the strategy for improved labor relations at a French orthopedics developer; counseled one of the world’s largest food products companies on a UK-China media exchange; and worked with a leading Swiss R&D organization on a site consolidation program.

We not only know global. We live it. Our passports bear the marks of our on-the-ground experiences, whether leading government and media affairs for a major manufacturing issue in Scotland; launching a global philanthropic signature program in Australia; working with regional teams on product launch events in China; organizing regional team planning sessions in Singapore; counseling site managers on best practices in employee communications in Ireland and Germany; and conducting focus groups and site visits in Japan.

In support our own global knowledge, we have considerable experience working with like-minded agencies around the world, including the world's largest network of independently-owned firms. So whether it's a question about communications protocol in a distant market or the need for "boots on the ground" to support a campaign, we can bring together the right resources for programs small and large.