Creating a Distinctive "Employer of Choice" Internal Brand

Dallas-based multinational medical device developer Greatbatch Inc. was seeking to convey its distinctive culture -- one centered on innovation and shared values -- to aid in both retention and recruitment of associates. It turned to McDougall Communications for assistance.

The firm worked with the company's corporate and operating unit HR and marketing teams to not only develop insights on what made Greatbatch a great place to work, but also to create an identity system that could almost immediately be placed into active use for optimal ROI.

The result was "Innovation Personified" -- a brand standard that dovetailed with the external brand persona, unified all three operating units, and provided HR and communications teams with top-level messaging and creative treatments while also creating colors and marks reserved for functions such as healthcare, benefits, talent and more.