Primer: The Power of
Public Relations

Public Relations

The team at McDougall Communications is known worldwide for its public relations expertise, having been a 12-time winner of the PRSA Silver Anvil, the Oscar of the industry. That's one reason why its presentations, workshops and lectures are in such high demand, with the group having trained more than 6,500 professionals over the past several years.

Like our other practice areas, our PR counsel and programming is built on a solid, strategic foundation that's informed by client input, industry trends, competitive action, and our insights into the changing nature of communications and influence. Specialty services include:

• Messaging (Platform Development, Story Creation, Target Audience Scoring)
  
  
• Corporate Communications (Reputation Management, Positioning, Executive Change, Financial and Business Media Relations, Litigation Support, Mergers & Acquisitions)
  
  
• Media Relations (Spokesperson Training, Editorial Board Briefings, News Conference Development, Digital Newsroom Production, Publicity, Press Tours, Monitoring)
  
  
• Digital & Social Media (Strategy and Policy Development, Monitoring/Listening/Analysis, Executive Training, Social Storytelling, 1:1 Social CRM Outreach, Lead Creation)
  
  
• Crisis Communications (Crisis Planning, Scenario Mapping, Team and Individual Training, Issues Management)
  
  
• Internal Communications (Program Development and Management, Executive Visibility, Employee Relations, Labor Issues, Compensation & Benefits, Wellness, Collaborative Tools Sourcing and Deployment, Internal News Bureau Training, Individual Coaching)
  
  
• Corporate Philanthropy (Signature Program Creation, Grant Screening Infrastructure Development, Event Planning and Management, Sponsorship Coordination, Industry and Community Reporting)
  
  
• Event Management (Location Research, Theme Development, Logistics Planning. Budgeting, Invitation Database Development, Event Supervision)
  
  
• Public & Community Affairs (Government/Environmental Relations, Political Analyses, Grassroots Coalition Building, Issues Advocacy)
  
  
• Research (Communication Audits, Attitudinal Surveys , Focus Groups, Trend Analysis)