Relinquish Control: A New Mindset for Employee Communications
2014 Public Relations Society of America International Conference | Washington, D.C.
Expert Express | October 14, 2014 | 8:50 a.m.
When workplaces are chaotic, where being "at the office" is no longer dependent on place, and where employees are exposed to more information sources than ever before, communicators are faced with a challenge: wrestle for more control in an attempt to rein in the beast, or find a way to give up control... and consequently become more effective by doing so.
Mike McDougall, APR, shares insights on why workplace communications is more challenging than ever, and how the best communicators are changing minds -- including their own!