Strategic Branding

Our brand expertise is wide-ranging, having been utilized for clients in multiple industries and geographies. It encompasses research (both secondary and primary in collaboration with custom research partners), strategic analysis, program planning, creative development, and execution across all stakeholder groups.

What sets us apart is our foundational understanding of clients’ business and operational needs – we never lose sight of the fact that a brand must work across the entire spectrum in pursuit of tangible and typically revenue-related goals. It’s not a “soft” asset, but one that – with proper stewardship – grows in value alongside investments made.

This is why our clients tend to remain with the agency following the initial engagement. Whether it’s a French oil and gas concern wanting to align disparate operating companies, a prominent research institution requiring a new name that reflected its three-decade evolution, or a multinational medical device developer seeking to better define its employee brand to boost recruitment and retention, our clients have one thing in common: they’ve enjoyed business-building results thanks to our collective efforts.