Mike McDougall Shares PR Insights During a Series of Industry Events
Rochester, NY, November 1, 2021—Mike McDougall, APR, Fellow PRSA, president of McDougall Communications, recently participated in several international and regional public relations conferences over the span of four days, sharing insights with peers and the next generation of communications leaders.
During the 2021 Public Relations Society of America (PRSA) International Conference’s “Taking a Stand: Evolving PR Roles as Activists, Allies, and Cause Champions” session, Mike and his fellow panelists interpreted the 2021 USC Annenberg Global Communication Report in conjunction with PRSA’s Voices4Everyone initiative. The report shows how more PR professionals are acknowledging and even becoming activists and allies for societal change, with implications for both the profession and the causes. He was joined by Fred Cook, chairman emeritus of Golin and director of the Annenberg Center for Public Relations at University of Southern California, and Voices4Everyone civic engagement committee members Staci Reidinger, MBA, APR, Jane Dvorak, APR, Fellow PRSA, and Pete Scott, APR.
During the 2021 Public Relations Society of America (PRSA) International Conference’s “Taking a Stand: Evolving PR Roles as Activists, Allies, and Cause Champions” session, Mike and his fellow panelists interpreted the 2021 USC Annenberg Global Communication Report in conjunction with PRSA’s Voices4Everyone initiative. The report shows how more PR professionals are acknowledging and even becoming activists and allies for societal change, with implications for both the profession and the causes. He was joined by Fred Cook, chairman emeritus of Golin and director of the Annenberg Center for Public Relations at University of Southern California, and Voices4Everyone civic engagement committee members Staci Reidinger, MBA, APR, Jane Dvorak, APR, Fellow PRSA, and Pete Scott, APR.
Mike returned to the PRSA International Conference stage the next day to present “Embracing the M Factors: The Magic Behind Breakthrough Campaigns.” He distilled nearly three decades of industry experience with knowledge from judging more than 1,100 awards entries into seven elements that separate good campaigns from great ones, including true invention, compassionate humanity, and sustained effect.
Three hours later, Mike capped the Minnesota Associated of Government Communicators Fall Conference. His presentation, “The Upside of Downturn: Unlocking the Hidden Benefits of Crisis,” illustrated not only the organizational opportunities afforded by perceiving crisis in a different manner, but also how to build the mindset and infrastructure to implement these non-traditional concepts.
Closing out the week at SUNY Geneseo’s Marketing Operations in an Age of Disruption conference, Mike discussed why understanding target audiences in an increasingly interconnected world is more important than ever. The event attracted nearly 200 students and speakers that spanned the public relations, advertising, brand marketing, and analytics sectors.
“While at first glance these conferences and topics seem disparate, they have a common thread. Society is changing faster than ever, which means communicators must adapt even more quickly to stay ahead and be effective,” said Mike.
For more information or to inquire about bringing these sessions to your own organization, contact McDougall Communications at info@mcdougallpr.com.
Three hours later, Mike capped the Minnesota Associated of Government Communicators Fall Conference. His presentation, “The Upside of Downturn: Unlocking the Hidden Benefits of Crisis,” illustrated not only the organizational opportunities afforded by perceiving crisis in a different manner, but also how to build the mindset and infrastructure to implement these non-traditional concepts.
Closing out the week at SUNY Geneseo’s Marketing Operations in an Age of Disruption conference, Mike discussed why understanding target audiences in an increasingly interconnected world is more important than ever. The event attracted nearly 200 students and speakers that spanned the public relations, advertising, brand marketing, and analytics sectors.
“While at first glance these conferences and topics seem disparate, they have a common thread. Society is changing faster than ever, which means communicators must adapt even more quickly to stay ahead and be effective,” said Mike.
For more information or to inquire about bringing these sessions to your own organization, contact McDougall Communications at info@mcdougallpr.com.
