McDougall Communications team members watch the virtual 2020 PRSA Prism Awards ceremony, held Thursday, June 18.
McDougall Communications Wins Best of Show and
Multiple Honors at 2020 PRSA Rochester PRism Awards
Multiple Honors at 2020 PRSA Rochester PRism Awards
ROCHESTER, N.Y., June 19, 2020—The Public Relations Society of America (PRSA) Rochester chapter has announced the region’s top communications programs and projects of the year, including multiple initiatives led by McDougall Communications. Honorees were recognized at the 2020 PRSA PRism Awards, hosted virtually last evening for the first time in its 30-year history.
For the third straight year, the firm was awarded Best of Show. Developed in collaboration with CooperVision, Brighter Day, Brighter Planet – the clariti 1 Day Experience was lauded as the most outstanding corporate program. It showcased the contact lens company’s commitment to design innovation and sustainable practices, centered around the clariti 1 day manufacturing facility in Alajuela, Costa Rica.
In total, 15 McDougall campaigns and tactics spanning seven clients were singled out for their strategic planning, execution, and outcomes. They included:
“I can’t overstate the ingenuity of the people behind the programs—our clients around the world, our agency partners, and the entire McDougall Communications team. The same strategic focus, brave thinking and tenacity that led to these honors have helped us navigate the events of 2020. New challenges often require creativity and bold ideas, making us love our work even more,” said Mike McDougall, APR, Fellow PRSA, the firm’s president. “Congratulations to all of this year’s winners.”
McDougall Communications (mcdougallpr.com), founded in 2011, is focused on helping clients across the Americas, Europe and Asia-Pacific meet their business objectives through a range of communications services, including strategic planning, media and influencer relations, reputation and crisis counsel, and social media management.
For the third straight year, the firm was awarded Best of Show. Developed in collaboration with CooperVision, Brighter Day, Brighter Planet – the clariti 1 Day Experience was lauded as the most outstanding corporate program. It showcased the contact lens company’s commitment to design innovation and sustainable practices, centered around the clariti 1 day manufacturing facility in Alajuela, Costa Rica.
In total, 15 McDougall campaigns and tactics spanning seven clients were singled out for their strategic planning, execution, and outcomes. They included:
- Crisis Communications (Non-Profit PRism): The COVID-19 Pandemic – Combating Contact Lens Myths with the Centre for Ocular Research & Education (CORE), Waterloo, Ontario
- Events & Observances (Corporate PRism): Brighter Day, Brighter Planet – the clariti 1 Day Experience with CooperVision, Victor, N.Y.
- Global Communications (Non-Profit PRism): Make Your Mark – Celebrating Four Decades of Exponential Impact with the International Association of Contact Lens Educators (IACLE), Ontario, Canada
- Integrated Communications (Corporate Award of Excellence): Game Changer – Introducing the MiSight 1 Day Contact Lens with CooperVision, San Ramon, Calif.
- Marketing (Corporate Award of Excellence): Taking on Myopia – MiSight 1 Day US Industry Launch with CooperVision, San Ramon, Calif.
- Issues, Reputation & Brand Management (Corporate Award of Excellence): A Bright New Day with Cree Lighting, Durham, N.C.
- Issues, Reputation & Brand Management (Non-Profit Award of Excellence): Fairport on the Rise Awareness Campaign with the Village of Fairport Office of Community and Economic Development, Fairport, N.Y.
- Advertorials (Corporate PRism): Multifocal Fitting with Confidence –OptiExpert Advertorials with CooperVision, Victor, N.Y.
- Advertorials (Corporate Award of Excellence): In the Spotlight – 2019 Best Practices Advertorials with CooperVision, Victor, N.Y.
- Annual Report (Non-Profit Award of Excellence): Annual Report to the Community with the Rochester RHIO, Rochester, N.Y.
- Creative Tactics (Non-Profit PRism): Make Your Mark with the International Association of Contact Lens Educators, Ontario, Canada
- Editorials & Op-Eds (Corporate PRism): Our Myopia Obligation – Review of Myopia Management Guest Column with CooperVision, Victor, N.Y.
- Publications (Non-Profit Award of Excellence): Community Impact Review with the Rochester RHIO, Rochester, N.Y.
- Research (Corporate PRism): Shining a Light on New Contact Lens Wearers with CooperVision, San Ramon, Calif.
- Digital & Social Media (Student PRism): Investing in the Future of Rochester’s Impoverished Youth with Nativity Preparatory Academy, Rochester, N.Y.
“I can’t overstate the ingenuity of the people behind the programs—our clients around the world, our agency partners, and the entire McDougall Communications team. The same strategic focus, brave thinking and tenacity that led to these honors have helped us navigate the events of 2020. New challenges often require creativity and bold ideas, making us love our work even more,” said Mike McDougall, APR, Fellow PRSA, the firm’s president. “Congratulations to all of this year’s winners.”
McDougall Communications (mcdougallpr.com), founded in 2011, is focused on helping clients across the Americas, Europe and Asia-Pacific meet their business objectives through a range of communications services, including strategic planning, media and influencer relations, reputation and crisis counsel, and social media management.