Rochester Academy Charter School (RACS)
Rochester Academy Charter School (RACS) initially sought McDougall Communications counsel for ongoing issues management/crisis communications with internal and external stakeholders.
Since then, McDougall has provided comprehensive short-and long-term strategic communications plans that have preserved and promoted the school’s positive reputation and established it as a leading voice for charter school education in the community.
Our work has encompassed media outreach and storyline pitching including three byline pieces in the Democrat and Chronicle and live interviews on local TV morning/weekly news programs on the charter school’s success.
We storyboarded content and secured freelance videographers to produce annual 2-3 minute videos for the school’s graduation ceremonies and a ribbon-cutting event with local officials celebrating renovations to its cafeteria. We have provided social media and website content collaboration and editing support, TV and radio advertising concept development and booking, award submission for Channel 8 “Golden Apple” award featuring RACS math teacher Reid Robbins, ongoing crisis communications and byline generation in response to negative media coverage and facilitation and coordination of incoming media requests.
Rochester Academy Charter School (RACS) initially sought McDougall Communications counsel for ongoing issues management/crisis communications with internal and external stakeholders.
Since then, McDougall has provided comprehensive short-and long-term strategic communications plans that have preserved and promoted the school’s positive reputation and established it as a leading voice for charter school education in the community.
Our work has encompassed media outreach and storyline pitching including three byline pieces in the Democrat and Chronicle and live interviews on local TV morning/weekly news programs on the charter school’s success.
We storyboarded content and secured freelance videographers to produce annual 2-3 minute videos for the school’s graduation ceremonies and a ribbon-cutting event with local officials celebrating renovations to its cafeteria. We have provided social media and website content collaboration and editing support, TV and radio advertising concept development and booking, award submission for Channel 8 “Golden Apple” award featuring RACS math teacher Reid Robbins, ongoing crisis communications and byline generation in response to negative media coverage and facilitation and coordination of incoming media requests.