McDougall-Led Programs Nominated for Five PRSA 2021 Silver Anvil Awards
PR Campaigns for CooperVision and CORE Honored Among the Year’s Best
PR Campaigns for CooperVision and CORE Honored Among the Year’s Best
ROCHESTER, N.Y., March 26, 2021—The Public Relations Society of America has named McDougall Communications-led campaigns among the year’s best, tapping the agency’s work as finalists for five 2021 Silver Anvil Awards. Included were programs for contact lens innovator CooperVision and the Centre for Ocular Research & Education (CORE).
The U.S. launch of CooperVision MiSight 1 day, the first FDA-approved soft contact lens designed for myopia control, was instrumental in building the category and helping eye care professionals embrace the breakthrough technology. The campaign is a finalist in the Marketing Business-to-Business Products category, competing against a quantum computing program from Honeywell. CooperVision’s companion MiSight 1 day consumer launch with partner agency EvolveMKD is also a finalist in the Marketing Consumer Products Packaged Goods category.
When erroneous reports of contact lens wear risks emerged during the pandemic, rapid-response campaigns from CORE set the record straight, reaching 55 countries in only 30 days. Those efforts earned four finalist nods in the COVID-19 Crisis Communications (Healthcare), COVID-19 Crisis Communications (Non-Profit), Global Communications, and Marketing on a Shoestring categories. Other nominees across these categories include Carnival Corporation, the Alaska SeaLife Center, Meals on Wheels, Xavier University of Louisiana, and Johnson & Johnson Medical Devices Companies.
Since 1944, the Silver Anvils have been presented to organizations that successfully address challenging issues with exemplary professional skill, creativity, and resourcefulness. They are widely considered the Oscars of the profession, owing to their stringent judging process and candidates from around the world. McDougall Communications won PRSA Silver Anvil Awards in 2015 and 2018, with members of the firm having earned another 10 Anvils and Awards of Excellence while in prior roles.
Silver Anvils and Awards of Excellence winners will be announced during a virtual ceremony on June 10, 2021.
The U.S. launch of CooperVision MiSight 1 day, the first FDA-approved soft contact lens designed for myopia control, was instrumental in building the category and helping eye care professionals embrace the breakthrough technology. The campaign is a finalist in the Marketing Business-to-Business Products category, competing against a quantum computing program from Honeywell. CooperVision’s companion MiSight 1 day consumer launch with partner agency EvolveMKD is also a finalist in the Marketing Consumer Products Packaged Goods category.
When erroneous reports of contact lens wear risks emerged during the pandemic, rapid-response campaigns from CORE set the record straight, reaching 55 countries in only 30 days. Those efforts earned four finalist nods in the COVID-19 Crisis Communications (Healthcare), COVID-19 Crisis Communications (Non-Profit), Global Communications, and Marketing on a Shoestring categories. Other nominees across these categories include Carnival Corporation, the Alaska SeaLife Center, Meals on Wheels, Xavier University of Louisiana, and Johnson & Johnson Medical Devices Companies.
Since 1944, the Silver Anvils have been presented to organizations that successfully address challenging issues with exemplary professional skill, creativity, and resourcefulness. They are widely considered the Oscars of the profession, owing to their stringent judging process and candidates from around the world. McDougall Communications won PRSA Silver Anvil Awards in 2015 and 2018, with members of the firm having earned another 10 Anvils and Awards of Excellence while in prior roles.
Silver Anvils and Awards of Excellence winners will be announced during a virtual ceremony on June 10, 2021.