https://www.mcdougallpr.com/our-work daily 0.75 2026-05-10 https://www.mcdougallpr.com/our-work/core-countering-global-health-misinformation monthly 0.5 2026-05-05 https://www.mcdougallpr.com/our-work/blog-post-title-two-t5my5-k4xmd-lawyg monthly 0.5 2026-05-05 https://images.squarespace-cdn.com/content/v1/69dfeff4643dad3205326607/bd9aa5d9-7f38-4170-9f70-607390a10ad2/Natl+Warplane+Museum.jpg Our Work - National Warplane Museum: Return to Normandy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.mcdougallpr.com/our-work/blog-post-title-three-y3peb-4lwnz-6hk8w monthly 0.5 2026-05-05 https://images.squarespace-cdn.com/content/v1/69dfeff4643dad3205326607/2e5fa6f0-32a3-44d8-b3fc-bd612bfe8e65/Verndari.jpg Our Work - Verndari: Establishing Vaccines Leadership - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.mcdougallpr.com/our-work/blog-post-title-four-lr658-tcthp-stjya monthly 0.5 2026-05-05 https://images.squarespace-cdn.com/content/v1/69dfeff4643dad3205326607/1778006027430-6S8J21YVESVDKRYE8MFW/KODAK-Award.jpg Our Work - Kodak: Recalibrating Perception - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.mcdougallpr.com/our-work/golisano-institute-for-business-amp-entrepreneurship-a-new-approach-to-business-education monthly 0.5 2026-05-10 https://images.squarespace-cdn.com/content/v1/69dfeff4643dad3205326607/45bc1f7d-77fc-4e68-8c7e-4fd09ce859f8/GOLISANO+INST.png Our Work - Golisano Institute for Business & Entrepreneurship: A New Approach to Business Education - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.mcdougallpr.com/our-work/coopervision-expanding-myopia-management-access monthly 0.5 2026-05-10 https://images.squarespace-cdn.com/content/v1/69dfeff4643dad3205326607/34accf91-ccea-4915-8f1c-a629487bfbf2/CooperVisionCase.png Our Work - CooperVision: Expanding Myopia Management Access - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.mcdougallpr.com/our-work/corvidia-therapeutics-from-early-stage-to-acquisition monthly 0.5 2026-05-10 https://images.squarespace-cdn.com/content/v1/69dfeff4643dad3205326607/732ec64f-c7f8-4798-a692-2c6f46845664/Corvidia.jpg Our Work - Corvidia Therapeutics: From Early Stage to Acquisition - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.mcdougallpr.com/our-work/contact-lens-institute-see-tomorrow-initiative monthly 0.5 2026-05-10 https://images.squarespace-cdn.com/content/v1/69dfeff4643dad3205326607/125a45f1-b624-4fe7-9523-6ee17408e8f6/CLI+Shifting+Focus+Avail.png Our Work - Contact Lens Institute: See Tomorrow Initiative - Facing untapped opportunities in contact lens adoption, the Contact Lens Institute (CLI) partnered with McDougall Communications to better understand patient behaviors and translate those insights into action for eye care professionals (ECPs). Through two major 2025 research efforts—an analysis of digital search behaviors and a large-scale generational survey—CLI uncovered key drivers of contact lens consideration, including a Gen Z usage gap and evolving purchase motivations. These insights extended the multi-year, award-winning See Tomorrow initiative, a phased campaign designed to help ECPs attract and retain more contact lens patients. By combining original data, partnerships with leading industry organizations, and a network of influential clinicians, the program delivered a steady stream of high-value content across conferences, media, and digital platforms. The results were significant. Earned media reach nearly doubled its goal, social reach more than doubled, and content engagement far exceeded expectations. 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