Laura DiCaprio, APR
Director

Laura love for writing began as a reporter at The Pipe Dream, Binghamton University’s school newspaper. Her passion for telling other people’s stories continued into adulthood as she became a freelance writer for several publications.

Her professional career began in New York City, where she executed global advertising campaigns for brands including Maybelline, Pantene, and New York University. Since relocating to Rochester in 2011, she has led integrated communications and media campaigns across sectors including higher education, healthcare, financial services, legal, and technology.

As a senior public relations counselor, Laura combines a sharp instinct for storytelling with expertise in strategic planning, campaign development, and performance measurement, helping clients translate complex ideas into compelling narratives that drive results.

Laura earned her bachelor's degree in English from Binghamton University and her master's degree in advertising from Syracuse University. When not at work, Laura enjoys spending time with her family, house renovation projects, and trying Rochester’s newest bars and restaurants.

She currently resides in Fairport, N.Y. with her husband and two sons.