Specialty Expertise

​In March 2020, news outlets in multiple countries began simultaneously reporting that contact lens wearers were at higher risk of COVID-19 infection—claims devoid of scientific proof. Without countermeasures, panic could ensue among the world’s contact lens wearers and health officials, devastating the global contact lens marketplace.

The National Warplane Museum, a grassroots organization with a big name yet limited resources, had a problem. The French government had extended an invitation to fly the Museum’s restored C-47 aircraft (Whiskey 7) from New York to Normandy to participate in D-Day 70th anniversary commemorations. Five months before takeoff, a severe lack of cash placed the mission in jeopardy. Responding to a mayday call, a small group of volunteers—led by McDougall Communications—banded together with Museum staff to bring global attention to the journey.

Verndari first approached McDougall Communications as the COVID pandemic had begun tightening its grip on the world. The Napa, Calif.-based startup suddenly found itself among dozens of companies racing to address the crisis. The early-stage company needed to quickly increase its scientific and brand recognition. 

The challenges of one of the world’s most iconic brands, Eastman Kodak Company, have been well documented. In recent years, the company has transformed its operating model, focusing on advanced materials and chemicals, commercial printing, and the reemergence of film, with a corresponding return to profitability. To help share its turnaround story more broadly among the financial community and customers, Kodak partnered with McDougall Communications to pursue third-party recognition related to its recalibration.