Kodak: Recalibrating Perception

The challenges of one of the world’s most iconic brands, Eastman Kodak Company, have been well documented. In recent years, the company has transformed its operating model, focusing on advanced materials and chemicals, commercial printing, and the reemergence of film, with a corresponding return to profitability.

To help share its turnaround story more broadly among the financial community and customers, Kodak partnered with McDougall Communications to pursue third-party recognition related to its recalibration. Working in close collaboration with the senior management team to uncover and illustrate compelling initiatives, the agency has secured multiple prominent business honors at the national and global levels, validating the turnaround strategy and amplifying successes.

The agency also serves as Kodak’s social media strategist and content partner, helping reshape its digital presence on major platforms to attract contemporary audiences, drive meaningful engagement, and showcase the people, products, and processes at the center of its rebirth as an innovative industrial manufacturer.