Our public relations counsel is built on a foundation informed by multiple input sources, industry trends, and insights into the changing nature of communications and influence. We’re adept at identifying and molding positions that differentiate you and then creating newsworthy moments and extended programs that maximize attention and interest from internal and external audiences.

We collaborate with medical, healthcare and life sciences organizations every day, providing strategies that keep pace with scientific and clinical advancement. Our work spans diverging business needs and rapidly changing environments across multiple disease states, therapies (pharmaceuticals, biopharma and medical devices) and treatments, and health information technologies. We take complex information and make it accessible to multiple audiences, elevating brand reputations and adoption. This includes financial transactions, preclinical and clinical data milestones, regulatory actions, product and services introductions and sustained growth, mergers and acquisitions, issues management, and organizational change management.

When it comes to ocular health and science, no other public relations firm in the world has the experience and knowledge of McDougall Communications. Our team is immersed in nearly all aspects of the eye care sector and has been at the heart of many of the optometry and ophthalmology professions’ most innovative and most challenging initiatives. This breadth of experience spans all regions of the globe, encompassing proactive and reactive corporate and non-profit leadership, strategy, execution, and evaluation.

Crises take on many shapes and forms, with potential impacts ranging from inconvenient to devastating. Calling on decades of experience, we employ a mix of strategic messaging, media relations, public and community affairs, social and digital media, and internal communications to mitigate negative effects and help restore normal operations. In conjunction with legal and other functional counsel, we’ve played essential roles in executive management exits, labor unrest, production shifts, reductions in force, product recalls, societal unrest, employee misconduct, legislative disputes, medical emergencies, and more.

Our team was one of the first to use social and digital media in the public relations field, garnering international attention in the late 1990s with blog-centered campaigns and some of the earliest corporate social media presences. Today, we develop and manage campaigns for global and local brands alike, making use of a broad array of digital tools, including generative AI, large-scale data modeling, and predictive analytics.

While many communications firms try to avoid quantitative data, we embrace it and often lead its collection and analysis. From interpreting large-scale clinical trial outcomes to creating target audience surveys to developing agenda-setting in-depth reports and presentations, we help clients unlock data they already possess as well as gathering new eye-opening insights that spark meaningful category advancements.

Organizations regularly tap our expertise to assist them in creating even stronger teams, programs, and infrastructure, infusing new ideas and energy for long-term gains. Clients range from multinational corporations looking for independent perspective, to universities wanting a fresh voice to spark their in-house professionals, to non-profits who are searching for ways to grow their relevance and impact.