No other public relations firm in the world has the ocular health and science experience held by McDougall Communications. Our team is immersed in nearly all aspects of the eye care sector and has been at the heart of many of the optometry and ophthalmology professions’ most innovative and most challenging initiatives, dating back to the mid-1990s. This breadth of experience spans all regions of the globe, encompassing proactive and reactive corporate and non-profit leadership, strategy, execution, and evaluation.

If you are part of the optometry or ophthalmology communities, you have seen our work—guaranteed.

Launching new technologies, products and indications to eye care professionals and consumers. Mitigating one of the world’s most visible global recalls. Creating show-stopping experiences at major conferences and meetings. Deftly communicating mergers and acquisitions. Aligning fierce competitors around shared market goals. Combatting public health misinformation. Growing independent and corporate practice reputations. Rebranding and reinvigorating proud organizations. Conceiving and guiding gold standard philanthropic programs for blindness prevention and treatment. And at every turn, raising the visibility of the sector, celebrating its contributions and impact.

Our services are comprehensive yet pinpointed to the exact needs of our partners, including traditional and digital media, messaging, issues and crisis response, creative ideation, event planning, employee communications, and brand stewardship.

The team has worked alongside organizations including CooperVision, Bausch + Lomb, IACLE, the American Academy of Optometry Foundation, the Centre for Ocular Research & Education (CORE), the Contact Lens Institute, The Vision Council, the International Agency for the Prevention of Blindness, the Global Myopia Awareness Coalition, Labtician Ophthalmics, LumenPro, Optometry Giving Sight, BioTissue, Alcon, RevitalVision, SightGlass Vision, the International Association of Contact Lens Educators, and the World Council of Optometry.

In addition to wide-ranging consulting engagements, our experience comes from in-house executive leadership roles. For instance, founder Mike McDougall, APR, Fellow PRSA, FAAO, served as global vice president of Corporate Communications & Public Affairs for Bausch + Lomb, navigating the multi-billion-dollar businesses through a period of unprecedented tumult and change. Vice President Heather Kowalczyk, APR, has been named by Vision Monday to its prestigious Most Influential Women in Optical list for her widespread influence.

Our efforts—made even stronger by our non-ophthalmic medical device, pharma, and biotech initiatives—have not only been awarded the top honors in the communications field. They have won the respect of industry peers, media, government officials and NGOs, and have been instrumental in helping millions of people enjoy the power and potential of vision.