News Highlights

  • McDougall-Developed Programs Win Top PRSA and AMA Honors

    ROCHESTER, N.Y., June 20, 2025–Multiple programs developed by McDougall Communications have been awarded top honors from two professional associations this month.

    For the second straight year, the agency won both the Corporate and Non-Profit Best of Show Awards in the Rochester Public Relations Society of America PRism competition.

    Days later, the American Marketing Association (Rochester) Pinnacle Awards named an endeavor with CooperVision as the year’s top public relations initiative. More…

  • Contact Lens Institute & McDougall Communications Win Second Straight Silver Anvil for B2B Content Marketing

    NEW YORK, May 16, 2025–The Public Relations Society of America has named the Contact Lens Institute’s See Tomorrow initiative as the year’s best business-to-business content marketing program, presenting it with a 2025 Silver Anvil Award. An earlier iteration of the campaign, which uses custom consumer behaviors and beliefs research to help grow the contact lens market, received the same nod in 2024. More…

  • McDougall Clients Earn 14 PRSA PRism Finalist Nominations

    ROCHESTER, N.Y., May 8, 2025—The Public Relations Society of America’s Rochester Chapter has announced its 2025 PRism Award finalist nominations, including 14 programs and projects for six McDougall Communications clients: Center for Disability Rights, Contact Lens Institute, CooperVision, Lumenis, The Vision Council, and the World Council of Optometry. More…