NEW YORK, May 16, 2025–The Public Relations Society of America has named the Contact Lens Institute’s See Tomorrow initiative as the year’s best business-to-business content marketing program, presenting it with a 2025 Silver Anvil Award. An earlier iteration of the campaign, which uses custom consumer behaviors and beliefs research to help grow the contact lens market, received the same nod in 2024. More…

ROCHESTER, N.Y., May 8, 2025—The Public Relations Society of America’s Rochester Chapter has announced its 2025 PRism Award finalist nominations, including 14 programs and projects for six McDougall Communications clients: Center for Disability Rights, Contact Lens Institute, CooperVision, Lumenis, The Vision Council, and the World Council of Optometry. More…

ROCHESTER, N.Y., May 6, 2025—The American Marketing Association’s Rochester Chapter has named two initiatives developed by McDougall Communications clients as 2025 Pinnacle Awards finalists. More…