2026 PRSA PRisms: Best of Show + 15 Honors
ROCHESTER, N.Y., June 10, 2026—The Rochester and Finger Lakes communications community celebrated professional excellence at the 2026 Public Relations Society of America PRism Awards, where McDougall-led programs were recognized with the Corporate Best of Show and 15 additional honors. This marks the ninth consecutive year that the firm has earned the “best of” nod in the corporate, non-profit, or both categories.
BEST OF SHOW
Corporate Best of Show - Closing the Gap: The Launch of OptiLIFT (Lumenis)
PROGRAM AWARDS
Events & Observances - Golisano Institute Expands to Buffalo (Golisano Institute for Business & Entrepreneurship)
Global Communications - MiSight 1 day Portfolio Expansion (CooperVision)
Global Communications - Patient POVs Drive Global Reach: The 2025 See Tomorrow Initiative (Contact Lens Institute)
Integrated Communications - Unlocking Patient Insights: The 2025 See Tomorrow Initiative (Contact Lens Institute)
Integrated Communications - Closing the Gap: The Launch of OptiLIFT (Lumenis)
Marketing - Closing the Gap: The Launch of OptiLIFT (Lumenis)
Public Service - National Launch of the Golisano Children's Alliance (B. Thomas Golisano Foundation)
ELEMENT AWARDS
Advertorial - The Myopia Collective (CooperVision)
Editorial/Op-Ed - Seeing Opportunity: Contact Lens Update Editorial (CORE)
Editorial/Op-Ed - From Exam Room to Classroom: Collaborative Myopia Management (CooperVision)
Media Relations - National Launch of the Golisano Children's Alliance (B. Thomas Golisano Foundation)
Media Relations - OptiLIFT Launch & Beyond (Lumenis)
Press Conferences - Kodak’s Olympic Comeback (Eastman Kodak Company)
Research/Evaluation - Cross-Generational Patient Research Opens Eyes (Contact Lens Institute)
Social Media - Bridging Heritage & Growth: Kodak's Corporate Social Transformation (Eastman Kodak Company)
A complete list of honorees is available on the PRSA Rochester website.
