Lumenis: OptiLIFT Launch

With millions affected by dry eye disease and limited options to address underlying causes such as eyelid laxity, Lumenis introduced OptiLIFT, a non-invasive solution that uses dynamic muscle stimulation to improve eyelid function and position, closing the gap between conservative care and surgery.

Partnering with McDougall Communications, the company highlighted OptiLIFT as both a clinical breakthrough and a business opportunity for eye care professionals. Grounded in clinical data and real-world practitioner insights, the campaign combined targeted media engagement, high-impact trade show activations, and peer-driven storytelling to educate the market and drive adoption.

The result was a successful product launch that exceeded sales benchmarks and generated sustained industry visibility. The program secured widespread trade media coverage, strengthened key editorial relationships, and established OptiLIFT as a new standard in dry eye treatment while expanding Lumenis’s category leadership.