Watermark & St. John’s: Remarkable Senior Living

Both Watermark Communities and St. John’s Senior Living offer diverse independent senior living options, aiming to connect with older adults preparing for their next chapter. In a sea of options for senior living (including staying in their homes), both were seeking to stand out. Each chose to partner with McDougall Communications, knowing our creative ideas and extensive connections with Finger Lakes region media and the community would help them reach their goals. 

Through our ongoing communications program, we elevate both organizations, ensuring they remain visible, relevant, and differentiated in a crowded market where they might otherwise be overlooked. By consistently generating creative story angles and aligning them with timely, positive events, we’ve secured a steady stream of local media coverage. 

From resident success stories to participation in iconic Rochester area traditions, each piece reinforces their brand reputation and deepens community connection. Our successful approach has even driven Watermark to adopt the same style in dozens of its other communities across the U.S.