The Public Relations Society of America has named the Contact Lens Institute’s See Tomorrow initiative as the year’s best business-to-business content marketing program, presenting it with a 2025 Silver Anvil Award. An earlier iteration of the campaign, which uses custom consumer behaviors and beliefs research to help grow the contact lens market, received the same nod in 2024.

The Public Relations Society of America’s Rochester Chapter has announced its 2025 PRism Award finalist nominations, including 11 programs and projects for six McDougall Communications clients: Center for Disability Rights, Contact Lens Institute, CooperVision, Lumenis, The Vision Council, and the World Council of Optometry.

The American Marketing Association’s Rochester Chapter has named two initiatives developed by McDougall Communications clients CooperVision and CloudControlMedia as 2025 Pinnacle Awards finalists.

Laura DiCaprio, associate director at McDougall Communications, has earned her Accreditation in Public Relations (APR) from the Public Relations Society of America.

In a surprise move that has already sparked holiday cheer and the occasional side-eye, McDougall Communications is thrilled to announce the arrival of its newest team member: Elfie McDougall, a seasoned expert in festive antics and yuletide mischief management.

Heather Kowalczyk, APR, vice president at McDougall Communications, has been named to Vision Monday magazine’s 2024 Most Influential Women in Optical list. For the past 22 years, the publication has recognized 40 women annually from across the global eye care industry for the honor.

McDougall Communications won two honors in the 2024 American Marketing Association (AMA) Rochester Pinnacle Awards, which recognizes corporations, non-profits, and agencies for creativity, strategy, and outcomes from the past year’s initiatives.

McDougall Communications won both the not-for-profit and corporate Best of Show awards as well as 11 other honors at 2024 Public Relations Society of America (PRSA) Rochester Chapter PRism Awards.

Mike McDougall, APR, Fellow PRSA, FAAO, of McDougall Communications celebrates with the Contact Lens Institute’s 2024 Silver Anvil Awards in Times Square following the annual Public Relations Society of America gala.